MiLB is focused on aligning with strategic partners committed to a shared vision for growth and genuine desire to impact 160 communities. Working hand-in-hand with each partner, MiLB is an industry-leader in creating integrated partnerships that are directly tied to partner priorities and overall business objectives.
To be a dynamic leader in Sport & Entertainment, committed to driving industry-leading value for all fans, member teams, our diverse communities and strategic partners.
THE cultural destination in
Sport & Entertainment
in all that we do.
IN GOOD COMPANY
Fans of all ages deliver high lifetime value
SELF DESIGNATED FANS
Consistent grassroots connections
in 160 markets
Voted by SportsBusiness Journal/Daily
for four straight years
MiLB's 160 teams engage and entertain fans beyond the gates of the ballpark year round. From hosting community events inside the ballpark to giving back to local schools, charitable foundations and civic organizations, MiLB continually strives to serve and proudly represent its communities on and off the field.
Fans of all ages deliver high lifetime value
across the MiLB ecosystem
SOCIAL MEDIA FOLLOWERS
streamed from multiple devices
MiLB.TV, First Pitch App, Newsletter
RELEVANCE AND GROWTH
2019 SportsBusiness Journey/Daily Reader Survey Results
DIGITAL PROGRAMMINGThe digital landscape is ever-evolving, and MiLB is committed to providing customized, digital-first solutions which align with partner strategic business priorities and engage targeted audience segments. The Minor League Baseball Digital Network (“MiLBDN”) consists of MiLB.com, Club.com websites, MiLB.TV digital streaming network, First Pitch Mobile Application, “The Show before the Show” podcast, and MiLB and Club social media platforms (Facebook, Twitter and Instagram).
SOCIAL CONTENTMiLB collaborates with each partner to build a robust, calendar year content/media strategy, creating meaningful stories and appeals to the interest and emotions of fans. MiLB’s social universe extends across MiLB and Club social media platforms (Facebook, Twitter and Instagram).
COMMUNITY IMPACTThe emphasis behind supporting and providing for our communities is at an all-time high; and MiLB consists of Clubs across the country who serve as the front-porch of each community they serve. As such, MiLB is positioned to be a direct reflection of our society and has taken on the responsibility of driving positive impact. Each strategic partner has the opportunity to work with MiLB CommUNITY to create and participate in an overarching community engagement initiative. Community outreach events
CO-PARTNER PROGRAMMINGMiLB is dedicated to providing forums for open dialogue among partners to share best practices and insights, identify reciprocal relationships, understand business objectives, and identify mutually beneficial opportunities. There are also consistent touchpoints throughout the year at MiLB marquee events to drive meaningful business-driving engagements.
LOCAL POSLeveraging the reach, scale, and prominence of MiLB Clubs across the country, each partner and MiLB works to build engaging, locally-driven marketing initiatives aimed towards amplifying consumer affinity and product consideration, and structured around a diverse mixture of assets which fit partner’s holistic business strategy.
BUSINESS DRIVING INITIATIVESThrough an extensive and influential network of strategic partners, visionary owners, and innovative Clubs, MiLB is able to provide meaningful introductions, identify new business opportunities, and support in securing business across the ecosystem. Beyond MiLB’s marquee events throughout the year, MiLB’s Baseball to Business Council provides another continuous touchpoint and forum for strategic partners to share best practices, identify reciprocal relationships, and understand business objectiv
CUSTOMER ENGAGEMENTMiLB has leveraged technology and innovation to reach fans in new and engaging ways both inside and outside of the ballpark. Numerous customer engagement touchpoints provide opportunities for targeted messaging by market and measurable tracking.
TICKETSAs the most family-friendly environment in sport & entertainment, MiLB’s 160 ballparks are popular destinations for millions across the country. MiLB Clubs are pillars of their communities and serve as hubs for go-to entertainment for fans and provide unique hospitality for businesses and community leaders.
GAME DAY ACTIVATIONMiLB’s connection with its fans – families and fun-seekers alike – is its unique game experience, where the crowd-favorite action occurs between inning when kids, mascots, and smile-wearing adults take part in the day’s promotional activities. From in-game videoboard spots to product sampling, strategic partners have the opportunity connect directly with fans in a fun and authentic way, further enhancing the fan experience and driving brand loyalty.
IN-PARK POSBeyond the on-field action, ballparks across the country serve as a destination for entertainment, a sense of community, fandom, and food! Through team stores and concessions integrations, there are numerous POS opportunities to reach the targeted consumer. Coupled with in-park promotion, these POS opportunities will help amplify customer affinity, drive product consideration, and generate in-park sales.
IN THE NEWS
Largest percentage of female fans
in professional sports